加意新品入选《中国企业家》杂志2015未来之星100强企业

by JIAE.COM 标签: 中国企业家杂志, 加意新品 波先生 · 06/26

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由《中国企业家》杂志社主办的“未来之星”榜单已连续发布14年,2015年评选正好是第15个年头,经过3个多月的征集、筛选、走访考察和最终评比,今天这份极具含金量和权威性的榜单又如期而至。

作为中国最大的设计品电商,加意新品(jiae.com)凭借极具创新的模式和具有攻击性的鲨鱼潜质成功入选“2015未来之星100强企业”。从榜单中了解到同时入选的还有大疆无人机,饿了么,拉勾网,口袋购物、e代驾等明星企业。

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据悉,本次评选调研部从累计超过十万家公司的数据库中筛选,编辑记者实地调研超过100家公司,最后将标准和侯选企业名单交给评委。他们是成就卓著的企业家、投资人与往届老星,眼光毒辣,点评毒舌,从中选出最可能成为明日之星的创新公司。

而这15年来,未来之星共评出315家鲨鱼苗,有的已经成长为行业大鳄,如百度、腾讯、小米、京东、携程、盛大、华谊、蓝港在线、暴风科技…当年这些星星还在创业路上踽踽独行时,就将第一束光打在它们身上。

加意新品(jiae.com),定位为中国最大的设计品电商平台,互联网生活用品首选品牌。从评选活动征集开始,就高度关注并积极配合组委会的工作。经过初选、实地走访、评委评审等多个环节从众多参选企业中脱颖而出,成为电商行业的一匹黑马。

加意新品联合创始人、总裁陈筠得知入选结果后表示:公司进入中国2015年成长型新企业前100,感谢《中国企业家》对加意的认可。虽然每一步前行都需要睿智和努力,但放眼大时局,创新和平台业态果然是不可阻挡的滚滚洪流。

加意新品入选原因

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加意新品CEO郭宇毕业于全球设计的殿堂学院美国伊利诺伊理工大学设计学院,2004年受百度创始人李彦宏的邀约回国,加盟百度。2006年在担任百度首席设计师时,在百度空间开通“疯狂的设计”博客,分享世界上各种新奇的产品设计想法,点击超过1亿。

郭宇发现:非常多的消费者很喜欢新的设计产品,但不知道在哪里能买到;同时,设计师的痛苦在于,有了好的想法,但是让其变成产品很困难,而且即便做出来后要找到消费群体进行商业化更难。“那时我就在想,或许可以搭建一个平台专门连接设计师和消费者,让设计师能够做出好产品服务到有需求的人。”

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郭宇在哥伦比亚大学商学院和“精益创业”理念的提出者Dr. Steve Blank说起这个想法,Dr. Steve Blank很感兴趣,在课堂上组织同学对加意的早期商业模型进行了创业演练。郭宇的同学陈筠,曾任中国第一家外资贷款公司(花旗银行)的执行董事和法人代表,前点融网的首席市场官,在演练中发现加意这个商业计划的价值,决定加入加意新品的创业团队。还有一位创始人是2005年和郭宇一起工作,帮助百度做上市前品牌梳理工作的知名传播专家易广涛。

有别于国内目前传统电商做尾货和同质化商品甩卖的做法,加意作为新品电商,创造的是一个高效的新品开发、推广和销售全流程。郭宇对新品电商的理解是为消费者提供一个美好的创意体验过程:从期待到惊喜,再到满意。

加意新品和全球超过300家顶尖设计工作室源头合作,整合上下游设计和制造链条,打造解决生活问题、提升生活品质的创新产品。使中国年轻家庭在互联网创新时代,享受“合理设计、智能便捷”的生活方式。

凭借对设计产品的市场洞察力和创新行业的号召力,加意新品独家承办了由国家体育总局主办的中国运动与大健康智能产品大赛,ADM亚洲设计管理论坛创新生活展,以及国家商务部主办的中国国际投资贸易洽谈会创意生活展。为创新产品不断提供高影响力的推广发布舞台。

目前加意新品已经形成领先的中国设计商品供应链,并获得优酷土豆集团战略投资。郭宇正带领着加意团队为推动创新,以及为年轻家庭提供优质合理的生活方式上不断探索和前进。

 
 
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